Google Keyword Planner Estimates Are Based On Organic Search Data

This article was wrong and Google told us Keyword Planner data does indeed use organic search data, like Bing does.

Here is an update from Google’s John Mueller:

There was some confusion about where the Google Keyword Planner tool gets their estimates. Is it based on organic searches or does Google only look when there are ads available for those keywords. The answer is, only for ads – not organic search.

Glenn Gabe responded to Robb about this on Twitter after he asked the question on the Friday Google hangout where John Mueller said he doesn’t know about the ad tools. Glenn said he asked several AdWords reps who told him that it was paid search only. Clearly the AdWords reps don’t know what they are talking about…

 

Whereas the Bing tool does use organic, unpaid ad, traffic to provide their data. Googleuses only paid ads to do their estimates.

Good important distinction between the tools if you are unaware of it.

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Google’s July Android Security Update Is Largest Ever

Today’s topics include Google’s biggest Android security update ever, Avast’s acquisition of AVG for $1.3 billion, the finishing touches to Skype for Business on Macs, and the availability of Walmart Pay in more than 4,600 of the retail chain’s stores.

The July security update for Android is the biggest Google has ever released. While the June update for 2016 only patched 40 issues to Google’s mobile operating system, the new update addresses 108 different vulnerabilities. That makes a total of 271 patches in 2016.

The July update also introduces a new method of patching, using dual patches to help accelerate the process and more quickly fix vulnerabilities.

Avast, the IT security company, announced July 6 that it’s acquiring rival antivirus company AVG Technologies. The $1.3 billion deal joins two of the biggest vendors in the consumer antivirus industry.

Once the deal closes, the combined company will reach more than 400 million users across the world. Under the terms of the deal, which is expected to close in September or October, Avast will pay $25 for each share of AVG.

Besides sharing corporate origins in the Czech Republic, both companies are known for offering free consumer antivirus products with paid upgrades. Together, the joint company is expected to continue a new focus on protection for mobile devices.

While Microsoft continues to prioritize Skype for its own Windows operating systems, Skype for Business on the Mac is finally catching up. This past April, the company began demonstrating the new software for Mac PCs running OS X El Capitan and later versions.

Now, while it isn’t due to debut until later in 2016, Microsoft is previewing the features that close the gap with the Windows-based counterpart.

Key tools like contact lists and chat presence are now fully functional in the demonstration. Group calling with up to four participants is also available, as is peer-to-peer calling with other Skype for Business contacts. Conversation histories are now stored and viewable at any time.

The third and final phase of the preview is due sometime this summer and will further flesh out the software’s features.

Walmart Pay, originally launched in select stores during winter 2015, now allows users to pay with their electronic wallet in any of the company’s more than 4,600 U.S. stores.

The feature is available for any Android or Apple iOS smartphone and can be linked to credit, debit, prepaid or Walmart gift cards. According to the company, the app is already being used by about 22 million customers each month.

The app uses the camera on the smartphone to scan a code at the register during checkout. The transaction is then processed automatically and receipts are emailed to customers through the app.

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4 Google SEO Best Practices to Help Get Your Small Business Noticed

As Google adjusts its search algorithm, your small to midsize business (SMB) can maintain its high ranking if you follow these four search engine optimization (SEO) practices, compiled in honor of National Small Business Week.

et’s face it: Once you start playing a game, you want the rules to stay the same. In the fourth quarter of the Super Bowl, for example, you wouldn’t want to suddenly have forward passes outlawed. (Actually, wait a minute, I’m from Seattle; if we could go back to the Seattle/New England Super Bowl and outlaw forward passes with about one minute to go in the game, that would be awesome.) But, in most instances, you don’t want the rules to change midway through the game.

Google’s plans to change its search algorithm sounds like it’s planning to change the rules of the search engine optimization (SEO) game. Viewed one way, this could cause problems for businesses—especially small businesses that don’t have the same deep pockets to afford website redesigns. Web-savvy companies build their websites with business intelligence (BI) and SEO in mind. Following SEO best practices can help a company appear higher in the web search rankings.

Google Penguin

Currently, one of the algorithms Google follows is the “Penguin” algorithm, which was announced in 2012. Penguin tries to decrease the search engine rankings of websites that violate the Webmaster Guidelines established by Google. As a result, higher quality websites appear at the top of the rankings. Penguin aims to remove “search engine spam.” Penguin 2.0 was released in 2013 and Penguin 3.0 followed in 2014. Whenever a new update is released, this can mean big changes for the way webpages are ranked within Google.

Penguin 4.0 was originally expected to be released at the end of 2015, but Google has remained silent about the release since then (which is no longer believed to be on target). On April 15, Google said there will be a formal announcement made when Penguin 4.0 is ready to be released, but there was nothing specific that could be announced yet. A core algorithm update launched in January, which some confused with Penguin 4.0, but the update was ultimately determined to be separate changes.

Starting in March, some other changes to Google’s algorithm began to occur. Speculation arose that these changes may be initial tests for Penguin 4.0. Speculation also suggested this was an update to Google Panda, another algorithm change that focuses on lowering the rank of lower-quality websites (rather than search engine spam or websites that violate Google’s Webmaster Guidelines). Google Panda algorithm changes tend to be released on a more gradual basis. Anecdotal information suggested that small changes were occurring, at least on a temporary basis.

Since late March, there has been evidence that the algorithm has changed, at least in part, but no formal announcement has been made—and no technical details have been officially released regarding how the algorithm will specifically change and affect users.

In honor of National Small Business Week, I’ve compiled four suggestions that small businesses should follow now and as more algorithm changes are rolled out.

1. Content is Still King

Content is one king that even Game of Thrones can’t kill. Google prioritizes compelling, fresh content in its rankings. If you want your website to rise in the rankings, you need to be publishing fresh, new content on your website as often as possible.

Google refers to this as RankBrain. Suffice it to say, your content can’t be simply a bunch of keywords. Google is trying to optimize for compelling, real-world content (the kind that writers create and that website visitors read). Increasingly, Google is trying to crack down on people who abuse the algorithm. Instead, Google is trying to use machine learning and intelligence to assess what is real content. Think of it this way: If you create content on your website that will genuinely attract your target audience, and then introduce fresh content on a regular basis, you will likely improve your search rankings.

2. Monitor Changes to Rankings

Have some of your pages gone up or down in search rankings since late March? If yes, review those pages in relation to the specifications Google has provided. And, even if you don’t know if your search rankings have gone up or down, review your traffic logs and see if you can observe any significant changes to the traffic to certain pages originating from Google. Compare traffic in January, February, or early March with traffic in late March and April.

3. Go Small

For the past year, Google has penalized websites that are not mobile-friendly. In March, Google announced that it was going to increase the importance of mobile friendliness in its search rankings. Google provides tools that you can use to determine the friendliness of your website for mobile. If your website isn’t already mobile-friendly, it’s time for you to embrace all of those small screens out there. The change in the algorithm to favor mobile websites was even given a name: “mobilegeddon” because the change could be viewed as the end of the world for non-mobile websites.

You can gauge Google’s preference for mobile by looking at its own website. It used to be that pay-per-click ads were positioned in the right-hand column. Now, paid ads are in the same column as organic search results, making them easier to be seen on mobile devices where screen widths are small. Work with your web hosting service to make this change as soon as possible.

4. Review Google’s Search Console, and W

atch for Additional Changes

By accessing the search console, you should be able to track keywords. Look for changes. Do this fairly soon because Google only archives 90 days of data. As additional changes are rolled out, you may experience changes in your rankings and traffic.

Monitor both your logs and the press over the next few months to identify changes so that you can react quickly to them. By being an early adopter of changes that relate to Google’s updates, you can get a jump on your competition and rise in the rankings. So, hey, maybe changing the rules midway through the game is good after all.

Originally Published on in.pcmag.com

 

Son Of Siri: Viv Aims To Go Way Beyond Today’s Digital Assistants

There’s a confluence of technology advancements that are dramatically changing “search”: mobile, artificial intelligence, big data and natural language processing. From Siri and Alexa to Facebook M and Jibo, voice UIs and virtual assistants are the future.

Ahead of its public unveiling on Monday, the Washington Post ran a story on next-generation virtual assistant Viv. Viv could be described as Son of Siri or Siri 2.0, with much more focus on AI and commerce. It’s built by the same people who launched Siri before Apple acquired it, including co-founder Dag Kittlaus.

Believe it or not, Siri launched way back in 2009 with the goal of advancing the search experience using a natural language interface and delivering actionable/transactional results rather than a SERP. The Post article uses the example of ordering pizza from a nearby restaurant to showcase Viv’s conversational-transactional potential:

“Get me a pizza from Pizz’a Chicago near my office,” one of the engineers said into his smartphone. It was their first real test of Viv, the artificial-intelligence technology that the team had been quietly building for more than year. Everyone was a little nervous. Then, a text from Viv piped up: “Would you like toppings with that?”

In fact, this was always the vision for Siri. The idea was to enable people to speak their questions and objectives, which would then be fulfilled by third-party providers via back-end API integration, thereby cutting out the SERP. However, that vision was only partly realized before Apple acquired Siri. And while Cupertino has certainly improved Siri’s functionality and usability, it hasn’t invested to enable Siri to achieve its full potential.

Now, Viv hopes to pick up where Siri left off.

The company has been building its technology for several years. But rather than present itself as a next-gen search engine, or even a digital assistant, Viv’s positioning is much more focused on the AI angle. The company’s website says it “radically simplifies the world by providing an intelligent interface to everything.”

If this doesn’t sound like Google or a replacement for Google, I’m not sure what does.

The Post article says that there have already been acquisition offers from Google and others. It also reports that Facebook’s Mark Zuckerberg is an indirect investor. If Viv can deliver anything approaching its lofty ambitions, it will be bought in short order. However, Kittlaus and his co-founders might resist, hoping to see what the technology can achieve if allowed to mature.

Another intriguing angle in the Post story is the way that Viv (and related technologies) might not only displace search but might equally disrupt apps. With a voice-powered virtual assistant that can can fulfill transactions (“order a pizza,” “get Uber,” “make a hotel reservation”), apps hypothetically become less necessary, if not unnecessary.

The issue, as with the original vision for Siri, is deciding who fulfills the request. However, I’m sure Kittlaus and his team have thought carefully about this question.

In the pre-Apple thinking about Siri, users would be able specify a favorite provider (e.g., OpenTable, Kayak) to handle fulfillment. But because voice is an imperfect interface and complex transactions cannot, at least today, be fulfilled by voice prompts alone, it’s likely that apps (and the mobile web) will stick around for the foreseeable future.

According to 2015 research from MindMeld, use of voice search and virtual assistants is growing dramatically. In addition, Amazon Echo (with assistant Alexa) has proven to be the company’s most popular hardware device. And Microsoft just announced that Cortana “has helped answer over 6 billion questions since launch.”

All these developments show significant momentum for voice and virtual assistants. As that continues, powered by AI and better results (including predictive results), major questions will arise for publishers, developers and advertisers. For example, what will happen to SEM and the search ad model? How can publishers and brands optimize content for voice search?

Nothing will change in the near term. Yet the combination of the technology developments I mentioned above will all but guarantee that search, content access and commerce will look radically different in a few years from the way they do today.

Originally Published on searchengineland.com

Link Building in SEO 2.0

Gone are the days where massive backlinks could boost your SERPs. Link building in SEO 2.0 is totally different than it used to be in traditional SEO. Discover how to get quality links in this video (and pdf)

Also You Can See This PDF – linkbuilding-shownotes

Do not hesitate to contact me, with your opinions and questions. Looking forward to have your feedback!

How Will SEO Help Your Business?

There Are Two Big Things Seo Does For Any Business

 Firstly, It makes sure that the business can be seen and heard, even in a highly competitive market where search results are crammed with potential distractions.

Secondly, It makes sure that the audience that sees the business is highly relevant and likely to buy the product or service – to convert.

There are hundreds of firms to choose from if you’re looking for best SEO company. If you want to narrow it down then you need to know the best ones to look for. You want a firm that will take a creative and lateral approach to your business. The best SEO agencies will use a range of techniques to improve your online visibility and search engine relevance.

A combination of optimizing your company website, promotion on social media and carefully researched PPC (pay per click) advertising is essential for the best results. And the three areas must work together. A good SEO agency will make sure that for every highly tailored advert they create for your products there will also be an equally appropriate ‘landing page’ on your website, so that people will see the goods/offer they want when they click on the link.

How Will SEO Help Your Business

Get help in promoting your small amd startup business online and in making sure that  your website will rank higher in search engine result from a credible company like  Codastar SEO strategies.

New Google Docs update has voice-editing, formatting capabilities

google-voice-typing

February 25, 201612:30 AMTPanARMENIAN.Net –Google declared Wednesday, February 24 updates to Google Docs that expands on the discourse acknowledgment capacities it presented a couple of months back, Venture Beat reports. “We launched Voice typing in Google Docs to help you capture ideas, compose a letter, or even write the next great novel — all without touching your keyboard. You can also edit and format your documents with your voice,”.

Latest Google Docs update

Google product manager Isaiah Greene wrote in a blog post. For instance, you can say things like “select all,” “select line,” “striking,” “make greater,” “expansion indent,” “duplicate,” “glue,” “go to next page,” and “embed page break.” There are a cluster of summons for tables embedded into records, as well. In September, right when Google initially divulged voice recogni…